WHO AM I?
Hey, I’m Joe McNaughton — joiner by trade, professional freestyle motocross athlete by passion, lifestyle entrepreneur by choice, and proud ambassador for Launch You.
I’ve spent years chasing big dreams — from building things with my hands to flipping dirt bikes through the sky. I’ve always believed there’s more to life than just clocking in and clocking out.
While still working full-time, I’ve been creating new streams of income and carving out a life with more freedom, fulfillment, and alignment. Through my partnership with Launch You, I now help others do the same — by showing how to start and grow online businesses that can genuinely change lives.
If your current career isn’t giving you the peace and satisfaction you’re looking for, this could be the path that changes everything.
DREAM BIG, BECAUSE DREAMS DO HAPPEN!
MY MISSION
With my ambassadorship of the incredible Launch You ecosystem, I am here to empower, educate, and support you in achieving your version of success with our proven online business blueprint that, if followed, will make your success in life and business inevitable.
MY VISION
To empower you — a powerful creator — to design your own reality. I believe you deserve a life built with intention, where flow and purpose lead the way. A life where you make a living by doing what you love, and that income is simply a byproduct of the positive impact your work has on others.
MY WHY
I’ve felt what it’s like to wake up and actually do what I love — to spend my days with the people who matter most, doing work that lights me up. Once you taste that kind of freedom, there’s no going back. I’ve seen how fast life can pass. I’ve seen how suddenly it can end. We don’t get to choose how long we have — but we can choose how we use it. That’s why I’m all in on building a life of purpose, alignment, and freedom — and helping others do the same.